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CX Built on Context: Customer Intelligence as a Competitive Advantage
June 17, 2025

Customer data is generated at every stage of the relationship: from initial engagement through purchase, support, and retention. Each data point holds value, but without integration, the insights remain siloed.

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Omnichannel Engagement in 2025: Trends, Examples, and What Works
June 17, 2025

In a true omnichannel environment, data moves with the customer. If someone starts a product return through an app, visits a store the next day, and later follows up with support, every step should be visible to every team involved.