Customer data is generated at every stage of the relationship: from initial engagement through purchase, support, and retention. Each data point holds value, but without integration, the insights remain siloed.
Discover actionable frameworks, performance metrics, and strategic insights for aligning CX initiatives with business outcomes and growth objectives.
Customer data is generated at every stage of the relationship: from initial engagement through purchase, support, and retention. Each data point holds value, but without integration, the insights remain siloed.
In a true omnichannel environment, data moves with the customer. If someone starts a product return through an app, visits a store the next day, and later follows up with support, every step should be visible to every team involved.