Global University

No More Developer Bottlenecks: How Condado Rebuilt a Global University's Web Presence on Storyblok

About the Client

The client is a leading international university with campuses and operations spanning South Asia, East Africa, and beyond. With a broad mandate in education, examination, and healthcare, operating across three distinct institutional entities, the university manages a complex, globally distributed web presence of over 3,000 pages serving audiences across multiple regions and languages.

The Challenge: A Global University Held Back by Its Own Website

The university's digital presence had become a liability. Built on SharePoint, the website was entirely developer-dependent. Every content update, no matter how small, had to travel through a lengthy request cycle before reaching a developer, who would then implement the change on their own timeline. For a marketing and communications team expected to move quickly, that process was a serious and recurring bottleneck.

The problems ran deeper than slow turnaround times:

  • The platform had fallen out of step with the university's evolving content strategy and brand identity
  • Duplication was rampant across 3,000-plus pages
  • CTAs were inconsistently applied across the site
  • There was little visibility into how content was performing or where it was failing to land

Compounding all of this, the web presence needed to serve multiple distinct institutional entities across different regions, each with their own stakeholders, requirements, and content priorities. That is a different challenge from a typical migration.

Why Storyblok

The client's instinct was to renew its SharePoint environment. Condado advised against it. Staying on SharePoint would not solve the core problem: the MarCom team would still depend on developers for every change. 

Storyblok was selected as the platform of choice, and the fit was clear:

  • Its headless architecture separates content management from the front-end entirely, giving non-technical teams full editorial control without touching a line of code
  • Its component-based content model was well-suited to the university's complex, multi-entity structure
  • Its visual editor meant the MarCom team could manage, edit, and preview content in real time, without waiting on anyone

For an institution of this scale operating across multiple regions, Storyblok offered the right balance of flexibility, editorial autonomy, and enterprise-grade scalability.

Condado’s Role: Migration, Strategy & Multilingual Build 

Condado redesigned and migrated the university's full web presence into Storyblok. The migration involved consolidating and restructuring thousands of pages of content and aligning everything with the client's refreshed content strategy and brand guidelines. Design and content strategy were developed in close coordination throughout, ensuring every decision served the communication goals behind it, not just the technical requirements in front of it.

Given the university's global reach, multilingual support was a firm requirement. Condado negotiated directly with Storyblok to add custom language packs for three regional languages not previously available on the platform. Without it, the site could not authentically serve the university's full range of regional audiences. With it, the platform became genuinely fit for purpose at a global scale.

Key delivery elements included:

  • Full redesign and content migration into Storyblok
  • Content strategy and design developed in parallel and in coordination
  • Custom language packs for three regional languages, negotiated directly with Storyblok
  • Structured handover to the MarCom team, with full editorial independence on day one

Navigating Complexity: Keeping a Multi-Stakeholder Migration on Track

This was not a straightforward migration. Stakeholders were spread across multiple regions and continents, each with their own priorities and approval processes. Content strategy was being developed in parallel with design, which meant:

  • Requirements shifted frequently
  • Feedback cycles were long
  • Direction changed significantly at several points during the engagement

Condado's response was to build flexibility into the engagement from the start. The team pivoted regularly, using close collaboration and structured communication to course-correct quickly rather than let ambiguity accumulate. Risks were surfaced early, escalated to PMOs and sponsors, and resolved at the leadership level before they became blockers.

Throughout the engagement, Condado maintained a layered communication model:

  • Working sessions for day-to-day progress
  • Weekly check-ins for alignment
  • Monthly reviews for strategic direction
  • Steering committees for senior decision-making

That structure kept a genuinely complex project moving when it could easily have stalled.

The Impact: Better Experience for Users, Full Control for the Team

For a prospective student in Nairobi, a patient navigating treatment options in Karachi, or an exam candidate in Dar es Salaam, the old website was a poor first impression of a world-class institution. Outdated content, inconsistent navigation, and duplicated pages made it harder to find what they needed and easier to lose confidence in what they found.

That has changed. The site is current, consistent, and built around how its audiences actually use it.

Behind that experience, the operational shift is just as significant:

  • The MarCom team publishes without IT. What took days through a request cycle now takes minutes.
  • The website reflects the university today. Not six weeks ago, not last quarter.
  • Content is consolidated and coherent across three institutional entities and multiple regions.
  • Tracking and visibility are in place for the first time, giving the team the data to improve what is not working.
  • Three regional languages (Urdu, Swahili, and Amharic) added in direct collaboration with Storyblok, extending authentic reach to audiences that were previously underserved.

The platform is also built to grow. As the university's needs evolve, Storyblok's headless architecture means the foundation scales with it.

Looking Ahead

The engagement has opened the door to a broader partnership. Condado and the client are actively exploring expanded capabilities and new workstreams, building on the trust and working model established through this project.

For organisations managing complex, multi-entity web presences at scale, this engagement is a clear example of what becomes possible when the right platform is paired with the implementation expertise to make it work.